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modernretail. co > marketing > joy-mangano-calls-tv-shopping-her-best-kept-secret-as-she-uses-old-school-infomercials-to-grow-her-new-brand-cleanboss

Joy Mangano calls TV shopping her 'best-kept secret' as she uses old-school infomercials to grow her new brand, Clean Boss

1+ week, 11+ hour ago  (705+ words) Clean Boss, founded in 2020 by Joy Mangano and artist Pitbull, has used TV as a core part of its marketing strategy since day one." On the tactical side, the infomercial format is also having a resurgence as brands try to…...

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Modern Retail
modernretail. co > marketing > brands-briefing-why-specialty-laundry-care-products-are-the-next-big-home-care-category

Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

8+ mon, 1+ week ago  (1345+ words) Enter the 2025 Modern Retail Awards to showcase your retail innovation When the team at Safely, the cleaning company co-founded by Kris Jenner, decided to expand into specialty laundry care, it first looked at the products its customers were most likely…...

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