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Joy Mangano calls TV shopping her 'best-kept secret' as she uses old-school infomercials to grow her new brand, Clean Boss
1+ week, 11+ hour ago (705+ words) Clean Boss, founded in 2020 by Joy Mangano and artist Pitbull, has used TV as a core part of its marketing strategy since day one." On the tactical side, the infomercial format is also having a resurgence as brands try to…...
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Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver
8+ mon, 1+ week ago (1345+ words) Enter the 2025 Modern Retail Awards to showcase your retail innovation When the team at Safely, the cleaning company co-founded by Kris Jenner, decided to expand into specialty laundry care, it first looked at the products its customers were most likely…...
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